SJ Duncan

The Tipping Point Blog


Six weeks ago, my wife and I checked into the Heart Hospital at Plano, Texas. With one small bag and a backpack, we prepared for a week-long stay, and an uncertain recovery period. She, as it turned out, had been born with an Atrial Septal Defect (ASD): A hole in her heart.







 My wife’s name is Melissa, and she’s the most. . .


“Perception is reality. If you are perceived to be something, you might as well be it because that's the truth in people's minds.” – Steve Young


Welcome to part 3 in our 3 part series on successful self-publishing. . .


What is a platform?




Last week we started by breaking. . .


How do you self-publish a book?



You want to know. I want to tell you. Let’s do this.


First, let’s break successful self-publishing down into three. . .


If you want to get anywhere, you have to go there.




What does that mean, why did I say it, and where are we going, anyway? Where we're going is success-land, and why I said it is. . .


A speaking engagement, a new manager, and so many future projects it doesn’t look like I’ll ever sleep again.



And yet I love every minute of it.


This is the Tipping Point. It’s where I. . .



If you want to write something truly innovative, you'll have to break a few rules.



Caveat: You must know which rules to break, and how to properly break them.


Caviar: Fish eggs/fancy people food. Unrelated to this article.


Writing advice is often given in absolutes (I'm guilty of this myself; shhh, our secret). Always do X, never do Y. But nothing, especially writing, is ever that simple. So this week we're looking at three pieces of common, well-meaning, and not wholly incorrect, writing advice. Ready to get more confused than you already are? That's the spirit.   

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